The Web Managers Series • Book One

Strategic Web Management

First Steps for the Accidental Web Manager

The map for your first day through your first 90 days: what you own, what's at risk, what to fix first, and how to stop guessing. Eighteen chapters, eighteen toolkits, four reader profiles, no code.

You didn't apply for this job. The website landed on your desk anyway — and with it the domain, the hosting, the email, the analytics, the "site guy" who stopped answering. This book is the orientation nobody gave you: what you're actually responsible for, what could go wrong, and exactly what to do first.

eBook $12.99 • Paperback $32

Strategic Web Management Book Cover
  • Release Date

    September 18th, 2026

Book Store Order on Amazon

Written for four people. You're probably one of them.

The Inheritor

Office manager, marketer, or admin handed the website when someone left.

The Founder

Small business owner doing it all, including the site, yourself.

The Career-Changer

Moving into web work and needing the operational picture, not another tutorial.

The Nonprofit Volunteer

Managing the digital presence with no budget and no training.

What you'll be able to do

  • Find every digital asset your organization owns — including the ones nobody remembers — and who holds the keys
  • Confirm you own your domain, and never let it lapse or leave with an employee again
  • Handle an outage, a hack, or a vendor who disappears, with a playbook instead of panic
  • Decide what to fix, delegate, or automate — strategist first, technician second
  • Be found in AI search, keep email out of spam, and stay on the right side of privacy and accessibility law
  • Walk into your first 90 days with a plan your boss or board can sign off on

Chapters in Strategic Web Management

1 Congratulations, You're the Web Manager Now
2 The Digital Asset Inventory
3 Domains
4 Hosting Without the Headaches
5 Platforms and CMS Choices
6 Design, UX, and Accessibility
7 Content Strategy and Maintenance
8 Security for Non-Security People
9 Performance, SEO, and Being Found
10 Business Email Done Right
11 Email Marketing
12 Social Media Management
13 Analytics and Reporting
14 Digital Asset Management
15 Vendors, Budgets, and Getting Help
16 AI as Your Web Management Assistant
17 Legal, Privacy, and Compliance
18 Your First 90 Days

Every chapter includes: The Shift (what's changing right now) • an Affordable Tool Stack • Myths Busted • a downloadable Toolkit • a 30-minute Quick Win • a signpost to the series volume.

Strategic Web Management 26 Resources: Scorecard Checklist, Domains DNS Template

Do the book, don't just read it.

Every chapter ends with a toolkit: a checklist, worksheet, or template you download from the Web Managers Portal. Twenty-six in all, starting with the Web Manager Self-Assessment Scorecard (rate yourself across all 17 domains and get a personalized reading order and 90-day priority list) and the Digital Asset Inventory.

“After training hundreds of clients on the same processes, I recognized that each individual and organization works differently within web management—causing misunderstanding and frustration. Web Managers seeks to streamline web operations for all organizations by certifying web managers in specific web technologies.”

Bryan C. Mills, MS-ITM, WM2T
20+ years at IE Web Services
Author, Strategic Web Management
Headshot of Bryan C. Mills - Author, Strategic Web Management

20+

years rescuing websites and the people who inherited them

4,000+

websites managed or rescued

1,000s

clients trained

Chapter 2 is where most readers start doing.

The Accounts Management course turns the Digital Asset Inventory chapter into a guided, step-by-step build with templates and a certificate.

See the Course

Not ready to buy!

Take the five quick wins from the book for free. The First-Aid Kit is one page and takes an afternoon.

Get the Free First-Aid Kit

Stop guessing your way through the website. Start here.

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