Strategic Web Management is the course that turns an inherited website into a managed plan: your first 90 days, the few numbers that matter, a budget you can defend, and one page that carries the role forward every year.
No coding required. Includes the Strategic Web Management Planner Workbook and the Planning & Reporting Guide.
Someone left. Someone noticed you were good with technology. Now the website, the domain, the email, and a dozen connected accounts are yours, and the board wants to know if the website is "working."
Aw, man.
Here is the turn: the role is learnable, and it has a sequence. Control first, then protection, then momentum, each with a finish line you can check rather than feel.
OK, man.
The role probably found you by accident. Strategic Web Management is the course that turns that accident into a plan. It is the flagship course of the Web Managers catalog, it carries the same name as the book it is built from, and it teaches the strategic thread every other course plugs into.
Web Manager (Definition): The person responsible for the strategic and operational oversight of an organization's entire digital presence, not just its website.
You will start with the role itself: the real job description of risk reduction, continuity, and steady improvement; the five forces that have quietly rewritten web management; and the strategist-first mindset of decide, delegate, automate. A self-assessment scorecard converts all of it into your personal priorities, because risk lives wherever your responsibility outruns your confidence.
From there, the course walks the sequence that turns an inherited mess into a managed portfolio. You will build a 90-day plan in three phases, measure what your mission actually counts, retire the vanity metrics, and produce a one-page monthly report leadership can read in ninety seconds. You will learn to buy professional help well, with a one-page scope of work and the five contract clauses that decide how engagements end, and to build a web budget that funds risk first and defends itself with evidence.
The course closes with the one-page annual web plan, the operating document that carries the role from one year to the next. None of it requires learning to code. It requires holding the role deliberately: inventory first, documentation always, one improvement at a time.
The Inheritor. The site came with a sticky note and no handoff. You need a plan more than you need another tool.
The Founder. You built it yourself and kept it running. Now it needs to be managed like the business asset it has become.
The Career-Changer. You have the title, or you want it, and you need the framework that makes the work look like a profession.
The Nonprofit Volunteer. Your board wants results and your budget is thin. You need to spend every hour and dollar where it reduces the most risk.
A dated self-assessment scorecard across seventeen domains, showing exactly where your responsibility outruns your confidence
A 90-day plan in three phases, each with a testable definition of done
A day-60 report that makes the invisible work visible to leadership
KPIs mapped backward from your mission, and a short list of vanity metrics you no longer have to report
A one-page monthly report you can produce in fifteen minutes
A one-page scope of work and a checklist of the five contract clauses to read before signing with any vendor
A web budget that funds risk first and comes with the evidence to defend it
A one-page annual web plan, timed to your organization's budget season, with four review dates set
This course is built directly from four chapters of Strategic Web Management: Chapter 1, "Congratulations, You're the Web Manager Now"; Chapter 13, "Analytics and Reporting"; Chapter 15, "Vendors, Budgets, and Getting Help"; and Chapter 18, "Your First 90 Days as Web Manager." The book gives you the reasoning; the course walks you through the work, worksheet by worksheet.
Get the BookDo I need to read the book first?
No. The course stands on its own and teaches everything it asks you to do. Readers of the book will recognize the frameworks and can move faster; the course adds the workbook, the reporting templates, and the guided sequence.
I'm not technical. Is this course for me?
Yes. This course is about holding the role, not about writing code. Where technical work is needed, it teaches you how to decide what to delegate and how to hire it well.
How much time does the 90-day plan take each week?
The plan is built around one protected two-hour appointment each week. Block that time before you start Milestone 2; the course explains why the calendar, not good intentions, is what keeps the plan moving.
How does this course relate to the other courses?
It is the strategic thread the rest of the catalog plugs into. Where a lesson touches a topic another course covers in depth, such as Accounts Management for the inventory, it teaches the strategic framing and points you to that course for the mechanics.
How do I earn the certificate?
Complete the five milestones, then pass the 10-question course quiz with a score of 70 percent or higher. Your certificate is generated and issued automatically the moment you pass.
Accounts Management: the inventory that Days 1 to 30 depend on, taught step by step
Types of Websites: classify every property in your web stack by what it is built to do
Features of Web: audit what is on your site and decide what earns its place